Healthcare community · SMM
Facharzt
Social media and community management for Facharzt, the online platform of Azerbaijani doctors in Germany, led by ENT specialist Dr. Javid Huseynzade.
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Challenge
Azerbaijani doctors in Germany, and those who want to come, need reliable answers about specialist training, recognition and the German health system, in their own language and in one place.
What we built
We set up the WhatsApp community with specialty groups, the Facebook group and the Instagram account, and built a content pipeline that turns verified facts into branded carousel posts. Every German term gets an Azerbaijani explanation, every figure comes from an official source, and every post ends with a clear call to action.
Highlights
- WhatsApp community with 30 specialty groups
- 59 carousel posts produced, one post a day
- Facts checked against official sources such as BÄK, KBV and BMG
- German-Azerbaijani glossary built into every post
- Automated design pipeline with four visual styles
